The Soap Girl, a Canada-based natural and organic bath and beauty brand, has launched both a new spa line and new website. The new spa line is a more sophisticated extension of the brand that will be carried by spas and specialty beauty boutiques. In addition, a new e-commerce element will allow bath and beauty junkies across the country to order the organically-infused products.

The Soap Girl spa line is made with natural and botanical products sourced from around the world. The line will include Body Polish, Facial and Body Masque, Shea Butter and Solid Body Butter. All products will be available in three collections: Thai Coconut Lime, Açai Goji Berry and Cranberry Citrus.

“I’ve been creating The Soap Girl for 10 years and have been working towards launching this new botanical spa line,” says Sarah Crawley, founder and owner of The Soap Girl. “For me, it’s about creating a company that has integrity – through the high quality of products The Soap Girl produces as well as the causes it supports. When someone uses a product that feels good for the body, it’s nice to know that at the same time they are making a difference.”

Crawley selects the ingredients for her products based on the “simple factor.” If she can’t understand what it is, she won’t use it. “Consumers should be able to understand what they are using when it comes to their body,” says Crawley.

All the ingredients are natural and organically-infused and have been sourced internationally from Canada to as far as India and Africa. The Soap Girl also uses ingredients that have been ethically-produced, such as fair-trade sugar and ensures all ingredients are Paraben free, Phthalate free, Sodium Lauryl/Laureth free as well as cruelty-free and dye-free.

The Soap Girl contributes a percentage of online sales to a charity through its Inspiring Charity Program.